Covers Upwork, Direct / Outside projects, and Fiverr — same formula and percentage distribution across all platforms.
How the cycle works: Earnings are collected for 3 months across all platforms. The bank balance after platform fees is the starting point. Tax (15%) and company expenses are deducted first, then the profile/platform owner fee (10%) on what remains. What is left is the net distributable pool — every percentage is calculated on that number only. Direct/Outside projects have no platform fee deduction — the waterfall skips Step 3.
The 3-month payout waterfall
Same order for every cycle. Step 3 (platform/profile owner fee) only applies to Upwork and Fiverr — not Direct projects.
Cash received in bank After Upwork platform fees + withdrawal charges
—
$10,000
↓ Step 1 — Tax (15% of bank receipt)
Tax (15%)
15% of $10,000
- $1,500
↓ Step 2 — Company operating expenses (3 months)
Company expenses Tools, subscriptions, hosting, software, admin
actual
- $800
↓ Step 3 — Profile owner fee (10% of what remains)
Profile owner fee Calculated on profit after tax and expenses
10% of $7,700
- $770
↓ Net distributable pool
NET DISTRIBUTABLE POOL All percentages below are calculated on this number
—
$6,930
Platform and profile matrix
Covers all platforms — Upwork, Direct, and Fiverr. Same percentage rules apply everywhere. Only the platform owner fee differs.
Profile
Profile owner fee
BD person
BD %
Tech person
Tech %
Rehan
Sahiba
Arslan
10% (pre-split)
Sahiba
—
Daniyal
20%
60% of rem.
25% of rem.*
Asif
10% (pre-split)
Sahiba
—
Shakeel
6%
60% of rem.
25% of rem.*
Aks
10% (pre-split)
Yasir / Musa / Rasool
6%
Varies
Fixed fee
Remainder
—
Inzamam
10% (pre-split)
Yasir / Musa / Rasool
6%
Varies
Fixed fee
Remainder
—
Obaid
10% (pre-split)
Yasir / Musa / Rasool
6%
Varies
Fixed fee
Remainder
—
Sherry
10% (pre-split)
Yasir / Musa / Rasool
6%
Varies
Fixed fee
Remainder
—
Merry Brown
10% (pre-split)
Yasir / Musa / Rasool
6%
Varies
Fixed fee
Remainder
—
Shahbaz Khan
10% (pre-split)
Yasir / Musa / Rasool
6%
Varies
Fixed fee
Remainder
—
Direct / Outside
None
Sahiba / BD team
6% (if BD involved)
Varies
Fixed fee
Remainder
—
Fiverr
10% (pre-split)
Profile / gig owner
10% to gig owner
Varies
Fixed fee
Remainder
—
* On Arslan and Asif — Sahiba is BD lead, so her 25% of remainder is her BD earnings. She does not take a separate BD % on top. Remainder = net pool after tech % is deducted. Rehan always takes 60% of remainder, remaining 25% goes to Sahiba (Arslan/Asif only). Direct projects: No platform fee. Tax + expenses deducted, then straight to split. Fiverr: Same formula as Upwork. Fiverr gig owner gets 10% of net after tax + expenses.
BD: Yasir / Musa / Rasool — 6% eachTech: varies — fixed fee per project
Person
Role
Earnings basis
On $6,930 pool
BD person (Yasir/Musa/Rasool)
Business development
6% of net pool
$416
Tech developer
Project delivery
Fixed pre-agreed fee (deducted as cost)
agreed per project
Remainder after BD % and dev fixed fee goes to Rehan
Rehan
CEO / owner
Everything remaining
$6,930 - $416 - dev fee
Sahiba
—
No share on these profiles
—
BD person earns 6% regardless of which developer did the project. Developer fixed fee is agreed per project before work starts and deducted before Rehan takes the remainder. If the same BD person handles multiple profiles in a cycle, they earn 6% on each profile's net pool separately.
Worked example — Arslan profile ($10,000 cycle)
$10,000 in bank — Daniyal delivered, Sahiba managed BD
Line
Basis
Amount
Cash in bank
After Upwork fees
$10,000
Tax (15%)
15% of $10,000
- $1,500
Company expenses
Actual receipts
- $800
Profile owner fee
10% of $7,700
- $770
Net pool
—
$6,930
Daniyal (20%)
Tech delivery
$1,386
Rehan (75% of 80%)
CEO / owner
$4,158
Sahiba (25% of 80%)
BD + co-founder
$1,386
Total
—
$6,930
Direct / Outside projects
No platform fee. Tax and expenses deducted, then straight to distribution. Same tech and BD percentage rules apply.
Line
Basis
Amount (example)
Cash received from client
Invoice paid
$5,000
Tax (15%)
15% of $5,000
- $750
Company expenses (pro-rata)
Actual receipts
- $300
No platform fee
Direct project — no profile owner
$0
Net distributable pool
—
$3,950
Dev (e.g. Daniyal 20%)
Tech delivery
$790
BD person (6%) if applicable
Who won the client
$237
Rehan — remainder
CEO / owner
$2,923
If no BD person was involved (client came directly), their 6% stays with Rehan. If Sahiba's team won it, they get 6% from the pool.
Fiverr profiles (coming soon — same formula)
Fiverr follows the exact same waterfall as Upwork. The only difference is who the "profile owner" is — the Fiverr gig account owner gets 10% of net after tax and expenses.
Step
Rule
Tax (15%)
Same as Upwork — applied on bank receipt first
Company expenses
Same — deducted after tax
Fiverr gig owner fee (10%)
Applied on remainder after tax + expenses — same as Upwork profile owner fee
Net pool distribution
Same BD % and tech % rules as Upwork BD profiles
When Fiverr profiles are active, they will be added to this matrix and the calculator with their assigned gig owner, BD person, and tech dev.
Worked example — BD profile e.g. Aks ($10,000 cycle)
$10,000 in bank — Yasir managed BD, external dev delivered at $500 fixed fee
Line
Basis
Amount
Cash in bank
After Upwork fees
$10,000
Tax (15%)
15% of $10,000
- $1,500
Company expenses
Actual receipts
- $800
Profile owner fee
10% of $7,700
- $770
Developer fixed fee
Pre-agreed per project
- $500
Net pool (after dev fee)
—
$6,430
Yasir BD (6%)
6% of $6,930 pool
$416
Rehan (remainder)
Everything after BD %
$6,014
Total
—
$6,430
Yasir's 6% is calculated on the net pool before the dev fee deduction. Dev fixed fee comes out as a project cost. Rehan takes what remains.
Products
Currently one product — DevOutReach. Simple fixed percentage model.
DevOutReach — Email Automation System
DevOutReach is Devlet's email automation and outreach platform built by Abdullah. Revenue is generated when users subscribe or pay for access. Distribution is simple — Abdullah gets 10% of whatever comes in, Rehan takes the rest.
Person
Role
%
On $1,000/month
Abdullah
Built and maintains the product
10%
$100
Rehan
CEO / owner — everything remaining
90%
$900
Total
100%
$1,000
Abdullah's 10% is calculated on net revenue — after payment gateway fees and any hosting/infrastructure costs for the product are deducted. Paid monthly when revenue is received.
When users start coming in: Abdullah's percentage is reviewed by Rehan. It can be increased based on product growth, Abdullah's continued maintenance role, and new features added. Any change is agreed and documented before the next payment cycle.
No revenue = no payment. Abdullah earns only when DevOutReach generates paying users. There is no retainer or guaranteed amount.
Content and Brand
Voxcuria, YouTube, Instagram — calculated on net profit after expenses. Channel owner gets 10%, then Atiqa and Zarish each get 6%.
Content waterfall
Direct production costs come out first, then the channel/platform owner fee, then creator percentages on what remains.
Production costs Editing, equipment hire, design, paid tools
actual
- $200
↓ Step 2 — Channel / platform owner fee (10%)
Channel owner fee 10% of net after costs — paid to whoever owns the channel account
10% of $1,800
- $180
↓ Net distributable
NET DISTRIBUTABLE Atiqa and Zarish percentages calculated on this
—
$1,620
Distribution on net
Person
Role
%
On $1,620 net
Atiqa
Content Lead — strategy, creation, channel management
6%
$97
Zarish
Social media — Instagram, content publishing
6%
$97
Rehan
CEO / owner — everything remaining
88%
$1,426
Total
100%
$1,620
Atiqa and Zarish each get 6% of the net distributable (after costs and channel owner fee are removed). Rehan receives the remaining 88%. Channel owner fee is separate and paid before this split.
Both earn equally and independently. Atiqa's 6% is not linked to Zarish's 6%. This is a channel-level percentage applied to total cycle earnings, not per video or per post.
No earnings = no payment. If the channels generate zero revenue, no payment is made. No retainer or guaranteed amount for any person.
Channel owner fee applies to Fiverr too. When Fiverr is active, the same 10% gig owner fee applies on net earnings after expenses — before Atiqa/Zarish percentages if content work is involved.
Ground Rules
Non-negotiable. Every stream follows these.
Core rules
Rule 1 — Always on net, never gross. Tax, expenses, and any platform fees come out first. Every percentage is calculated on what remains. No exceptions.
Rule 2 — Agree before starting. Developer fees, fixed costs, and splits must be documented before any project or cycle begins. No retroactive changes.
Rule 3 — No delivery = no percentage. Developers earn only on projects they personally delivered. BD people earn only on clients or projects they personally generated. Content team earns only when the channel generates revenue.
Rule 4 — Fixed fees are costs, not percentages. External or other developers get a pre-agreed fixed price per project, deducted as a cost before any split. They have no ongoing percentage claim.
Rule 5 — Percentages can be increased, never assumed. All rates (Daniyal 20%, Abdullah 10%, Shakeel 6%, Ahsan 3%, BD 6%, content 6%) are reviewed and can be raised by Rehan as CEO. Any increase is documented in writing before the next cycle.
Rule 6 — Equity is separate from profit sharing. Earning a percentage does not mean owning the company. Equity is granted only by Rehan + Sahiba decision, based on sustained long-term contribution.
Rule 7 — Quarterly reporting is mandatory. At the end of every 3-month cycle: total received, all deductions, and individual payouts must be documented and shared with everyone who earned from that cycle.
Rule 8 — No payment without receipts on expenses. Any amount deducted as a company expense must have a receipt or invoice. Undocumented expenses are not deductible.
Quick reference — all streams
Stream
Who earns
Their %
Rehan gets
Sahiba gets
Arslan (Upwork)
Daniyal (tech)
20%
60% of rem.
25% of rem.
Asif (Upwork)
Shakeel (tech)
6%
75% of rem.
25% of rem.
6 BD profiles (Upwork)
BD person (Yasir/Musa/Rasool)
6% each
Remainder
—
Direct / Outside
Dev (fixed fee) + BD 6%
No platform fee
Remainder
—
Fiverr
Gig owner 10% + dev fixed fee
Same as Upwork
Remainder
—
DevOutReach
Abdullah (product)
10%
90%
—
Content channels
Channel owner 10% + Atiqa + Zarish 6% each
After costs
88% of net
—
All % on net after deductions. Upwork and Fiverr: tax (15%) + expenses + platform/profile owner fee (10%) deducted first. Direct: tax + expenses only — no platform fee. Content: production costs + channel owner fee (10%) deducted first. "Rem." = remainder after tech % is taken.
Equity pathway
Stage
What it means
Who qualifies now
PARTNER
Percentage-based income only. No equity. No salary.
Everyone on the team now
SENIOR PARTNER
Higher % + increased authority + possible income floor
12+ months consistent contribution
EQUITY PARTNER
Actual company ownership, legally documented
Rehan + Sahiba decision only
Payout Calculator
Select a profile, enter the bank amount and expenses — distribution calculates instantly.